American Cut Seatback Screens to Save Money. Now It's Playing Catch-Up With Delta and United.

Skift Take

Adding back screens is American's latest attempt to focus on premium. But it has a lot of catching up to do.

American Airlines is bringing back seatback screens to its narrowbody fleet after removing them nearly a decade ago to cut costs.

The carrier said Tuesday every seat on new narrowbody Airbus and Boeing aircraft deliveries starting in 2028 will have seatback screens, along with retrofitted aircraft.

More than 140 of American’s long-haul aircraft currently have these screens. For context, Delta and United, American’s chief rivals, have seatback screens on more than 900 and 800 aircraft, respectively.

American said it plans to roll out seatback screens “as quickly as possible,” expecting to complete the installation across its fleet by the early 2030s. The carrier said these screens will have 4K technology, more content and

Reporting originally appeared via Skift Travel News. Read the full source for additional context.