"I saw potential": Director Trevor speaks after parting ways with Goliath

This story has significance for readers across Kenya and beyond.

- Gen Z Goliath Bradley Mallongo announced on Saturday, August 22, that he had parted ways with Director Trevor and appointed Frank as his new full-time manager

- Director Trevor responded publicly, reflecting on his role in building the Gen Z Goliath brand from the ground up after spotting Bradley during the Finance Bill 2024 protests

- Trevor's wife and several followers weighed in on the split, with reactions ranging from warm farewells to pointed remarks about who benefited most from the partnership

Content creator Bradley Mallongo, widely known as Gen Z Goliath, sent the Kenyan internet into a spin on Saturday, August 22, after publicly announcing he had ended his professional relationship with his long-time manager and brand builder, Director Trevor.

In his statement, Bradley confirmed that Frank would now serve as his full-time manager, handling all bookings, brand partnerships, collaborations and business appearances going forward.

He shared contact details for his new management and signed off on an upbeat note:

"I'm excited for this new chapter and the opportunities ahead... The best is yet to come."

What did Trevor say about Bradley naming a new manager?

Hours later, Trevor broke his silence with a measured response that acknowledged the split while taking a moment to reflect on what the two had built together.

Trevor revealed that when he first came across Bradley, the young man had gained public attention through his involvement in the Finance Bill 2024 demonstrations.

Trevor said he saw something beyond the moment.

"I saw potential, personality and a story that could be transformed into a sustainable personal brand," he wrote.

He described his role as going far beyond standard management, pointing to the doors opened and the relationships cultivated in growing the Gen Z Goliath brand.

"I'm proud of what we built with @thegenzgoliath, the doors we opened, the relationships we cultivated, and the foundation we created," Trevor wrote, before wishing Bradley and his new team well.

Bradley kept his reply short:

"I wish you all the best too."

See the post below:

Netizens weigh in

Trevor's wife, Kiki Yvonne, was among the first to respond, addressing both parties.

She wrote to Bradley:

"It's honestly been beautiful watching you grow from the young creator we first knew to the independent creator you are today. We'll definitely miss having you around."

She also turned her attention to her husband, adding:

"One thing I'll always admire about you is your ability to inspire, guide and bring out the best in the people you work with."

Not everyone was as gracious. jabez_ronn pointedly noted:

"You forgot to mention the part where you also benefited from the deal."

smith_hems offered Trevor a salute:

"Not many people get to see 'Behind the scenes.' You are just getting started. Don't stop."

Maya_wangeci raised a broader point about the business of branding:

"I think you need to start having some sort of contract just like music labels because branding someone takes A LOT OF WORK na ata mkiachana na huyo mtu ataendelea tu bado kuikulia hiyo brand that ulim structure Pia."

2mbili delivered perhaps the most colourful take:

"Actually, let's be frank, Bradley was never this tall. Bro, receive your flowers. You Did What you could! Bro walked away with the same shoes you organised for him."

Was Bradley involved in an altercation?

TUKO.co.ke also highlighted facts about the tense exchange between Bradley and a fan over a seemingly innocent greeting in Nairobi.

The incident sparked widespread debate among Kenyans, with many questioning whether Bradley's reaction reflected arrogance or a stance on personal boundaries.

Source: TUKO.co.ke

Reporting originally appeared via TUKO. Read the full source for additional context.